Role of Production

The role of the production company

The production company can be looked at as the heart of the film because the production company takes care of almost everything from advertising to budgeting, the main thing they do is promote the movie by any means possible. They basically take care of the whole development of a film, they only take charge once the final script is write up read over and approved.

What they do after that is they go into what’s called the pre-production stage this is where they production team will come together to find the location, sets props look at the financial figures needed and find the suitable actors for the roles in the film the people in charge of picking these things and people are the producer, director and casting director. Once it’s past all this they enter the filming stage after this not many films are cancelled unless major problems like financial issue etc. Once filmed the footage is then passed onto the post production which is handled by a different team within the production company if it’s a big company if not it’s then passed to another production company to finish it off, this entails any editing, re-filming,  visual effects, dialogue and so on.

The marketing is also launched when the post production is being done, the production company also take care of this. Within this it involves recording, releasing  and funding the trailer and getting it seen by the national viewers. Also they make posters and get them up in the best places they can. If it’s a big production company like Warner Brothers they normally deal with big productions and when they are dealing with it you know from their reputation it’s going to be a big and good film. With a production company like this they keep everything under one name and do everything themselves. What I mean by this is they have enough financial backing from the other media conglomerates going in and out of the company to financially back everything from their own source of money.

There are two different types of production company, I've already used one, Warner Brothers but the other type is one that deals with the pre-production then pass it on to the post production team.  So they have sister or parent companies that deals with all the rest of the forming of the film such as the advertising etc. a company that deals like this is Paramount Pictures, as they let their sister company deal with the advertising front.