The Crazies- trailer analysis.
Release Date: 26 February 2010
Genre: Horror
Cast: Timothy Olyphant, Joe Anderson, Preston Bailey, Larry Cedar
Director: Breck Eisner
Writers: Scott Kosar, Ray Wright
Studio: Overture Films
Genre: Horror
Cast: Timothy Olyphant, Joe Anderson, Preston Bailey, Larry Cedar
Director: Breck Eisner
Writers: Scott Kosar, Ray Wright
Studio: Overture Films
The trailer starts of as a normal spring day in an old
American town where everything seems normal and you get the sense of community
straight from the offset as they show scenes of a baseball game where everyone
seems to be having fun and enjoying themselves, but as a horror trailer does it
drastically takes a turn for the worse when you see an old man completely aloof
to anything as he walks on the pitch with a shotgun, this is when the trailer
starts to drag you in because it’s not something you see every day. Once the
police man has shot him the music drastically changes and we soon establish who
the main characters are within the trailer. Each shot leaves you with a feeling
of suspense as they cut to the next one linking them to other shots throughout
the trailer. You slowly see the plot unravelling and becoming clearer as they
show signs of an infection/zombie type film with the people acting very odd to
then showing the man in the cell bleeding from many orifices on his face and he
tries to grab the police man. This shows they have been changed into something
very un-human. Throughout each shot it changes from showing them hiding to them
being hunted by these creatures, but as they go on you can see they are fighting
back and slowly figuring out what’s going on. The music in the trailer is all
very high in the mix and it’s all sounds that are jumpy and leave you in
suspense of what is happening. To the point where they go for a completely
different song ‘mad world’ by Gary Jules which sums up exactly what their small
peaceful town has turned into by this plague infected disease. And the shot
they use with the lyrics ‘mad world’ will lure the viewer in more because they
will be interested into how this small town has turned into this blazing fiery
death trap. The speed of the cuts also show it’s a very fast paced film with a
lot of action within it which will attract the viewer as they will want to see
more of this fast paced gore. The taglines used are very short and straight to
the point but if you put it together it strings up a very powerful sentence
which reads ‘your NEIGHBOURS your FRIENDS your FAMILY are CHANGING THIS is ONLY
the CRAZIES’ this is connoting to the audience that it’s happening to everyone
they know and love and there is no way of escaping it. The final shot is a
switching of power it’s the sane people strapped down and being killed by one
of the insane people. This leaves the viewer in a very big mist of suspense.