Fright Night - trailer analysis

www.youtube.com/watch?v=sUipgKdTi

Release Date: August 14th 2011
Genre: Horror / horror parody
Cast: Anton Yelchin, Colin Farrell, Christopher Mintz-Plasse, David Tennant, Imogen Poots, Toni Collette Director: Craig Gillespie
Writers: Marti Noxon
Studio: DreamWorks

The start of the trailer starts off quite fast but doesn’t come across scary just a normal trailer but it’s all very dull and dreary which adds to the horror effect. Straight away we get an understanding of whom the main characters are and they try give a sense of what’s going to happen as they say that kids have been going missing from the school, this is going to keep the viewer interested to find out what the film is actually about and what’s yet to come. The camera shots are all mainly medium close ups or close ups. But we get no sense of power from the angles. This film is also a horror parody; some people would assume that due to the actor Christopher Mintz-Plasse who is a comedy actor and is known for his role n Superbad. And he is the one in the trailer to suggest the neighbour is a vampire and knowing the type of actor he is it is meant to sound ridiculous. The sense of story we get from the trailer is the standard vampire film that ends up being found out and good defeating evil to become the hero who saves the day and gets the girl. We establish who the main characters are and who becomes the hero and who the vampire is who later on gets defeated and the damsel in distress who later on gets saved. For a comedy horror the trailer only uses that one line and throughout the rest its very jumpy and keeps the audience on their toes because they don’t show you what happens next they just play out like it’s one constant battle and the boy is always losing this is where the trailer is using montage shots, throughout the trailer the pace changes from fast to slow and the music changes with it to give it a lot more suspense and to keep the audience intrigued this also implies that it’s an action packed fast paced film. The music changes to suit the scene one minute its very fast and a high beat the next its very slow and calm beat almost like a connotation for the main characters heartbeat. The tag lines used are just to advertise the companies who produce the film and release it to the film and when it’s going to be released