The Crazies- trailer analysis.

http://youtu.be/mepo50RuhdM

Release Date: 26 February 2010
Genre: Horror
Cast: Timothy Olyphant, Joe Anderson, Preston Bailey, Larry Cedar
Director: Breck Eisner
Writers: Scott Kosar, Ray Wright
Studio: Overture Films

The trailer starts of as a normal spring day in an old American town where everything seems normal and you get the sense of community straight from the offset as they show scenes of a baseball game where everyone seems to be having fun and enjoying themselves, but as a horror trailer does it drastically takes a turn for the worse when you see an old man completely aloof to anything as he walks on the pitch with a shotgun, this is when the trailer starts to drag you in because it’s not something you see every day. Once the police man has shot him the music drastically changes and we soon establish who the main characters are within the trailer. Each shot leaves you with a feeling of suspense as they cut to the next one linking them to other shots throughout the trailer. You slowly see the plot unravelling and becoming clearer as they show signs of an infection/zombie type film with the people acting very odd to then showing the man in the cell bleeding from many orifices on his face and he tries to grab the police man. This shows they have been changed into something very un-human. Throughout each shot it changes from showing them hiding to them being hunted by these creatures, but as they go on you can see they are fighting back and slowly figuring out what’s going on. The music in the trailer is all very high in the mix and it’s all sounds that are jumpy and leave you in suspense of what is happening. To the point where they go for a completely different song ‘mad world’ by Gary Jules which sums up exactly what their small peaceful town has turned into by this plague infected disease. And the shot they use with the lyrics ‘mad world’ will lure the viewer in more because they will be interested into how this small town has turned into this blazing fiery death trap. The speed of the cuts also show it’s a very fast paced film with a lot of action within it which will attract the viewer as they will want to see more of this fast paced gore. The taglines used are very short and straight to the point but if you put it together it strings up a very powerful sentence which reads ‘your NEIGHBOURS your FRIENDS your FAMILY are CHANGING THIS is ONLY the CRAZIES’ this is connoting to the audience that it’s happening to everyone they know and love and there is no way of escaping it. The final shot is a switching of power it’s the sane people strapped down and being killed by one of the insane people. This leaves the viewer in a very big mist of suspense.